Transforming Beliefs to Boost Sales

Understanding Limiting Beliefs and Their Impact on Sales

In this episode of A Buyer's World, Hannah Ajikawo, CEO and founder of Revenue Funnel, is joined by Rosa Ipari, a fractional CRO, to discuss the concept of limiting beliefs and their impact on sales performance. The conversation delves into how these internal narratives can prevent sales professionals from taking the necessary actions to close deals and generate revenue.

    The Role of Limiting Beliefs in the Sales Funnel

    Rosa and Hannah explore specific examples of limiting beliefs that surface throughout the sales funnel—from prospecting to closing. They discuss how these beliefs can hinder sales activities, such as avoiding outreach due to the belief that prospects don't want to be sold to, or hesitating to ask tough questions during discovery calls.

    Strategies for Overcoming Limiting Beliefs

    The discussion then shifts to practical strategies for overcoming these limiting beliefs. Rosa emphasizes the importance of self-awareness and the value of writing down these beliefs to confront and challenge them. They also highlight the power of data and evidence in breaking down these mental barriers, enabling sales professionals to take action confidently.

    Key Takeaways on Addressing Limiting Beliefs

    • Self-Awareness: Recognizing and acknowledging limiting beliefs is the first step toward overcoming them.

    • Challenging Beliefs: Use data and evidence to challenge and disprove limiting beliefs.

    • Proactive Engagement: Don't let assumptions prevent you from reaching out or asking critical questions.

    • Networking as Outbound: Treat networking as an essential part of outbound sales efforts.

    Learn How to Liberate Yourself from Limiting Beliefs in Sales

    This episode is essential for sales professionals looking to break free from the constraints of limiting beliefs. By understanding and addressing these internal narratives, you can improve your sales performance and unlock new opportunities for growth.

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