FAQ’s
What does Revenue Funnel do?
At Revenue Funnel, we specialise in helping private equity-backed B2B companies with a turnover of at least £30 million to optimise their go-to-market (GTM) strategy through a buyer-centric approach. We leverage proprietary GTM frameworks and models that align the entire GTM team, ensuring that every aspect of your revenue generation from initial engagement to customer retention is optimised to drive growth and meet investor expectations.
How can Revenue Funnel help my business grow?
We work with your entire GTM team to build and refine a strategy that accelerates sales cycles, improves buyer engagement, and reduces churn, all while maximising your company’s revenue potential. Using our proprietary GTM frameworks, we address bottlenecks and align your team's efforts for maximum impact, ensuring that the buyer journey is seamless and fully optimised.
What industries does Revenue Funnel work with?
Our focus is on private equity-backed B2B companies in sectors such as SaaS, enterprise software, IT services, and professional services. These industries benefit from scalable GTM strategies, which help meet the aggressive growth targets set by private equity investors.
What makes Revenue Funnel different from other GTM consultants?
Our distinctiveness lies in our buyer-centric frameworks that address the often-overlooked details of buyer interactions. Unlike many who focus solely on high-level commercial due diligence, we dive into the granular details that impact buyer behaviour. This ensures that no revenue is left on the table, and common points of revenue leakage are effectively mitigated. Additionally, our hands-on approach ensures that we don't just offer advice but actively work with your GTM team to implement strategies that drive measurable results.
How quickly can we expect to see results?
Most businesses begin seeing tangible improvements, such as enhanced buyer engagement and team alignment, within the first 90 days. We build on this early success to deliver sustainable, long-term revenue growth.
How do you help align our GTM team?
We conduct a comprehensive analysis of your GTM operations, identifying areas of misalignment or inefficiency. Leveraging our priority GTM frameworks, we develop a customised blueprint with clear roles, responsibilities, and KPIs for each part of the team. We ensure regular cross-functional check-ins to keep everyone focused on the same growth objectives.
How do you report progress to private equity investors?
We understand the importance of delivering data-driven results to private equity backers. Our detailed reports highlight key performance indicators (KPIs) such as revenue growth, customer acquisition cost (CAC), and customer lifetime value (CLV). These metrics provide a clear picture of your progress and ensure investors are always informed of your success. Each customer focuses on different metrics based on their strategic objective. Our job is to help grant better visibility and tracking of these metrics.
Do you work with startups or only larger companies?
Our focus is on mid-market to enterprise-level companies with a turnover of at least £30 million that are backed by private equity. We excel in helping businesses in the scaling phase that need rapid, sustainable growth to meet investor expectations.
Can you help with our GTM process specifically?
Yes, we specialise in optimising your GTM process by addressing inefficiencies and bottlenecks, improving the handoffs between functions, and ensuring your team is equipped with the right tools and strategies. We also focus on improving the buyer journey and interactions, which directly impacts your revenue outcomes.
What is a go-to-market (GTM) strategy, and why is it important?
A go-to-market strategy is a comprehensive plan that outlines how a company will sell its products and services to customers. Our GTM models ensure that your team is aligned around a common set of goals, optimising every aspect of the buyer journey. A strong GTM strategy allows you to scale efficiently, reduce acquisition costs, and maximise revenue, all while satisfying the high expectations of your private equity investors.
Can you help reduce customer churn?
Absolutely. Our buyer-centric GTM frameworks focus on building long-lasting relationships with customers. We normalise value mapping, secure early renewal commitments, and democratise revenue retention activities across your organisation. This ensures proactive customer engagement, addressing potential issues early to prevent churn and maximise customer lifetime value.
Do you provide ongoing support or one-time consulting?
We offer both ongoing support and one-time consulting, depending on your needs. We can continuously refine your GTM strategy over time or provide a one-time strategic overhaul complete with detailed recommendations for your team to execute.
How do we get started with Revenue Funnel?
You can book a consultation via our website. During this session, we’ll discuss your business's current challenges and growth goals. Based on this, we’ll create a bespoke plan that ensures your GTM team is fully aligned and prepared for success.
How much does it cost to work with Revenue Funnel?
Our pricing starts at £21,000 / $28,000, depending on the size of your business and the scope of work. We provide a detailed proposal after discussing your specific goals and challenges in an initial consultation.
What KPIs do you focus on to measure success?
We track key performance indicators (KPIs) including:
Customer acquisition cost (CAC)
Lead conversion rates
Sales cycle length
Customer lifetime value (CLV)
Churn rate
Revenue growth
What is the process Revenue Funnel follows?
At Revenue Funnel, we follow a structured, three-phase process to ensure success for our clients. Each phase has very specific milestones and objectives within it to help support effective change management:
Identify & Define (Phase 1)
We start with a deep diagnostic of your current GTM operations. Our experts work with your GTM team to uncover obstacles, identify growth blind spots, and define strategic opportunities. This phase provides clarity on where your business stands and what foundational elements need optimisation.
Duration: average of 10-12 weeks
Activate & Integrate (Phase 2)
In this phase, we implement the new GTM strategy, integrating refined processes and methodologies. We work with your team to activate the plan through training, enablement, and optimised tech integration. Our focus is to ensure that every aspect of your GTM team is aligned to execute efficiently in the field.
Duration: average of 12- 32 weeks
Optimise & Scale (Phase 3)
Once the strategy is live, we continuously optimise the GTM engine to ensure scalability. We leverage data and automation to identify accelerators, remove inefficiencies, and scale successful processes across the business. This phase prepares your business for sustainable growth.
Duration: average of 14+ weeks