The adoption stage in the B2B buyer journey is essential for transforming prospects into loyal customers. Our latest blog delves into the four pivotal phases of adoption—Handover, Onboarding, Time to Value, and Habitual—through the dual lenses of Logic and Emotion. Discover actionable strategies to ensure seamless integration and unlock the full potential of your customer relationships.

Transitioning prospects into paying clients at the B2B purchase stage is crucial for business success. This blog explores strategies to streamline this process, ensuring a seamless and frictionless experience. By aligning revenue teams and leveraging operational units, we demonstrate how to instil confidence and trust in prospects, making your solution the clear choice. Learn to avoid complacency and maximise conversion potential in this vital stage.

Explore how to optimize the B2B Buyer Journey in the decision stage. Discover actionable strategies for aligning your Revenue team, breaking down barriers, and providing seamless buyer support to facilitate informed decisions and drive successful outcomes. Enhance your understanding and engagement at this crucial juncture.

The consideration stage is crucial for converting prospects into customers. Our guide offers actionable strategies for revenue teams to align with prospects’ needs, providing clarity and confidence in their decision-making journey. Discover how to simplify choices and enhance deal values through strategic alignment and tailored resources.

Discover the crucial role of the entire revenue team during the Awareness Stage of the buying journey. This guide delves into how sales, marketing, and customer success can collaboratively facilitate the buying process, offering tailored support to guide buyers from initial awareness to informed decision-making.

Recent insights from LinkedIn Sales Solutions highlight ten pivotal behaviors, condensed into three transformative habits, linked to surpassing sales targets. Unveil ten behaviours across three pivotal habits that set top B2B sellers apart, driving unparalleled sales growth. Embrace strategic account prioritization, relationship building, and advanced sales intelligence to exceed your quotas and achieve lasting success.

Discover five crucial strategies for Revenue Leaders to effectively influence senior leadership. This guide emphasises the importance of strategic alignment, effective communication, and building trust, aiming to enhance your ability to steer decisions and initiatives towards success, fostering mutual respect, and propelling organisational growth.

Discover the power of AI in sales and debunk common myths surrounding it. Learn how AI enhances the buyer journey and empowers sales professionals. Dive in now!

Look into the details of defining your Target Addressable Market, shaping Ideal Customer Profiles, and crafting compelling Value Propositions. Explore the 12 key components that construct a solid GTM strategy, each playing a crucial role in your business's success. Refining your approach and align your business to stay ahead.

Learn key strategies for optimizing the post purchase buyer journey to improve customer retention and loyalty. Gain insights from an expert in customer adoption and enablement.

Discover strategies and insights to improve the buyer journey and create a positive experience. Explore the pre-purchase and post-purchase stages, sense-making, and the role of technology.

The intersection between psychology and sales discusses "How Cognitive Bias Affects Decision Making" Whether you're a seasoned Chief Revenue Officer or a Sales Leader, mastering cognitive biases transforms your approach to conversions and sustainable growth. Explore the psychology behind decision-making, and discover how cognitive biases shape customer views throughout the revenue funnel. From breaking down silos to preparing for sustainable growth, understanding and leveraging these biases can give you a competitive edge.

Uncover strategies for streamlined interactions, customer-centric experiences, and the transformative power of technology. Decode the metrics that matter and revolutionize your approach to B2B, placing customer satisfaction at the core.

Embrace transparency in your business for authentic customer connections. Simplify pricing, share behind-the-scenes moments, and communicate openly. By focusing on your strengths and sharing your story, build trust with customers. Following through on promises empowers informed decisions. Make transparency a commitment to openness and success.

Thrilled to announce that our CEO, Hannah Ajikawo, has received HubSpot's Modern Sales Leader award. A testament to her commitment to customer-centric strategies and innovative leadership, this recognition reflects the collective dedication of the entire Revenue Funnel team. Hannah's success mirrors our core values: adaptability, data-driven decisions, and a drive for exceptional outcomes. Congratulations, Hannah Ajikawo, for inspiring excellence in B2B sales and pushing boundaries in our journey at Revenue Funnel.

In the world of go-to-market strategies, the art of connection and trust-building is paramount. Trust is the cornerstone of successful revenue funnels, shaping lasting relationships and unlocking new opportunities for Revenue Leaders and businesses alike. At Revenue Funnel, we emphasise the importance of trust as the first pillar of the symbiotic sale. In this blog, we'll guide you through recognising behaviours that foster trust and elevate your sales game.

Efficiency and effectiveness serve as the twin pillars of sales success. While efficiency answers the question, ‘are my go to market teams doing their core activities and tasks the right way?, effectiveness figures out, ‘are my go to market teams producing the right results?’ involves doing things right, effectiveness is about doing the right things. Striking a balance between these two is crucial, as prioritising one without the other could lead to missed opportunities or diminished productivity.

Business to Business (B2B) sales is changing. A transformative concept is emerging: the Symbiotic Sale. This approach reimagines the traditional transactional nature of business interactions, advocating for a more interconnected and mutually supportive ecosystem. At the heart of this paradigm shift is the evolving Buyer. Today, A fundamental understanding of human psychology and the application of AI, is not an option.

It’s scary to think that over 60% of go to market leaders don’t have a documented go to market strategy. With all good intentions, there’s usually not enough time created to get the strategy laid out properly so it can be executed across the business. This guide walks you through how you can work with consultants to get you closer to your go to market goals.

Social proof shouldn’t be left down to the discretion of your sales team. Bake it into your go to market (GTM) strategy to help drive higher conversions throughout your revenue funnel.