In this episode of The Buyer’s World LinkedIn Live, host Hannah Ajikawo is joined by Weslyne Greer, founder of Transform Sales, at a bustling sales conference. They explore the critical role of frontline sales managers and how investing in their development can significantly boost team performance and sales outcomes.

Weslyne Greer's Journey

Weslyne shares her transition from a chemist to an international sales manager, emphasizing the importance of taking ownership of personal and professional growth and understanding each team member’s unique motivations.

Leadership Development

Proactive upskilling is crucial for frontline managers to lead their teams effectively, driving better sales outcomes through well-prepared managers.

Personalized Coaching

The impact of personalized coaching is discussed, focusing on understanding what drives each individual and tailoring coaching approaches accordingly.

Effective Use of Data

Utilizing data effectively involves focusing on conversion rates and prioritizing specific areas of improvement to coach teams to better results.

Building Trust and Credibility

Building trust and credibility in sales interactions is fundamental for fostering a supportive environment that enhances team performance.

Professionalism in Virtual Selling

Strategies for maintaining professionalism in virtual selling environments are shared, ensuring effective engagement with prospects and clients.

Insights into Consumer Psychology

Aligning sales strategies with human-to-human interactions can enhance the buyer’s journey, with an emphasis on understanding the psychological aspects of sales.