In this episode of The Buyer’s World LinkedIn Live, host Hannah Ajikawo is joined by Chantel George, founder and CEO of Sisters in Sales (CIS), to discuss the importance of community in the professional world. They explore how communities function, their impact on individual and collective growth, and how community has become a form of currency in today's business environment.

Chantel George's Background

Chantel George is the CEO and founder of Sisters in Sales (CIS), the largest network for women of color in sales globally. Chantel's journey started seven years ago as she sought answers to her personal questions about being successful in sales. This quest led to the formation of CIS, which now serves as a vital resource for thousands of women of color in sales.

Understanding Community:

• Definition: A group of people living in the same place or having a particular characteristic in common, sharing certain attitudes and interests.

• Function: Acts as a support system, providing a sense of belonging and shared purpose.

Community as an Asset:

• Investment: Communities require investment in terms of time, energy, and resources to thrive.

• Benefits: They provide support, networking opportunities, and a platform for shared learning and growth.

Building and Sustaining Communities:

• Core Components: Give and take, awareness of members' needs, consistency in engagement, and creating structured events and programs.

• Engagement: Active participation from members is crucial for the community's success.

Pathways to Empowerment:

• For Sales Professionals: Communities offer a safe space to ask questions, test new ideas, and gain insights from peers.

• For Leaders: They provide a focus group for feedback and a platform to understand and address the needs of diverse team members.

Community as Currency:

• Leveraging Community: Being part of a community can open doors for professional opportunities and foster a sense of belonging and support.

• Enterprise Sales: Building relationships with Fortune 500 companies through a comprehensive understanding of their needs and providing tailored solutions.

Practical Application:

• For Reps: Participating in community activities, seeking mentorship, and testing ideas.

• For Leaders: Encouraging team members to join relevant communities and supporting their growth through external resources.

Key Takeaways

1. Value of Community: Communities offer invaluable support, networking, and growth opportunities for both individuals and organizations.

2. Building a Community: Requires active participation, consistency, and a deep understanding of members' needs and challenges.

3. Empowering Through Community: Communities provide a platform for individuals to gain confidence, test ideas, and develop leadership skills.

4. Community as a Strategic Asset: Leveraging community can drive professional growth, enhance brand awareness, and foster stronger business relationships.

5. Leadership and Community: Leaders should actively support their team members' involvement in communities and leverage these networks to drive organizational success.