The Intersection of Self-Development and Sales Operations

In this episode of A Buyer’s World, Hannah Ajikawo sits down with Seth List, Head of the SDR team at Canva, to discuss the connection between self-development and sales operations. They explore how personal growth aligns with operational success, especially within fast-paced, tech-driven environments like B2B sales.

Leveraging Tech for Effective Sales Leadership

Seth emphasizes the role of technology in shaping modern sales teams but stresses the importance of maintaining a human element in sales. They dive into how leaders should focus on simplicity in tech adoption, using tools to support—not replace—human interaction. Seth shares insights from his career on how to balance tech stacks and team dynamics to foster growth and productivity.

SDR Leadership—Balancing Enablement and Operations

The conversation touches on how SDR leaders must juggle multiple hats, from operations to enablement. Seth shares his experiences in collaborating with RevOps and marketing to ensure his teams are well-equipped and aligned with business goals. The discussion highlights the importance of continuous learning and understanding the broader sales funnel beyond SDR-specific functions.

Key Takeaways for Sales Leaders

• Human-Centric Selling: Technology supports, but can’t replace, the human touch in sales.

• Operational Mastery: SDR leaders must understand how tech integrates with broader business processes.

• Data-Driven Decisions: Use data to inform your strategies and drive success.

• Collaboration is Key: Successful SDR leaders work closely with RevOps, enablement, and marketing teams.

How to Excel as an SDR Leader in a Tech-Driven World

This episode provides valuable insights for sales leaders navigating today’s tech landscape. Seth's blend of experience and operational know-how offers a fresh perspective on how self-development, curiosity, and human connection are key drivers of success.